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ABOUT ROELENE PRINSLOO PHOTOGRAPHY

Roelene Prinsloo is an award winning freelance photographer based in Johannesburg. She completed her studies in photography at SIPS (Stellenbosch Institute of Photography) in 1998 where she received the top student award. Her career commenced in 1999, developing and printing photos at the well-known Special Lab in Cape Town. Shortly after an Italian company employed her as in-house photographer specializing in décor photography.

 

Roelene started freelancing in 2000 and after moving to Johannesburg in 2001 enrolled into the position of in-house photographer at Caxton Newspapers, where she was soon promoted to the magazine division. In 2005 she served a short stint in Dubai mainly focusing on food photography for billboards and other print material but moved back to Johannesburg at the end of that year. There she continued her freelance photography career. Roelene has produced work for numerous commercial clients (national and international), magazines and cookbooks.

 

In 2010 she was awarded Caxton Magazines photographer of the year, also receiving a merit award. In 2011 she received a merit for image of the year, and in 2013 won Caxton Magazines photographer of the year once again. In 2014 she received 2nd place for image of the year. One of Roelene’s photographs reached the list of finals for the International Food Photography competition ‘Pink Lady Food Photographer of the year’. She was awarded 1st as well as 3rd place in the Pink Lady Food Photography SA competition in 2021. Roelene covers all fields of photography but especially loves food, décor, travel and lifestyle.

 

 Roelene works closely with clients to ensure that their vision is brought to life through her lens. She believes that every photo should tell a story, and she strives to create images that not only look stunning but also convey a message. Let her help you showcase your products, services, or brand through photography.

MY EXPERIENCE:

With over two decades of experience in the industry, I have developed a keen eye for detail and a deep understanding of the art of photography and manipulating light. I have worked with a range of clients, from small businesses to large corporations, and have delivered top-quality images that have helped them stand out in their respective markets.

MY COMMITMENT:

I am committed to providing my clients with exceptional service and the highest quality images. I believe that communication is key, and I work closely with my clients to understand their needs and deliver images that exceed their expectations. Whether you are looking for food photography, product photography, brand photography, lifestyle and people photography, exteriors photography, decor photography or recipe videography, I have the skills and expertise to deliver exactly what you need.

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© 2025 Roelene Prinsloo

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